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Rebrand

SUNY Old Westbury Announces New Branding for Athletics

| By: OW Athletic Communications
OLD WESTBURY, N.Y. – After many months of research, design and collaboration, SUNY Old Westbury Athletics has announced their new brand, which was revealed on Thursday, September 19, 2024 at a launch event hosted for student-athletes, coaches and administration. 

The Panthers' new brand now includes primary, secondary and alternative logos along with word marks and team specific logos. 

SUNY Old Westbury Athletics' new primary logo

SUNY Old Westbury had the opportunity to collaborate with Stronghold Studios which was founded by Rob Hopkins, a graduate of the SUNY system himself. Hopkins designed several logos for SUNY schools as a part of a class project and shared the potential rebrands with the affiliated athletic directors. 
 
This new brand helps showcase the intensity that our student-athletes demonstrate on and off the field. This new brand will help the Panthers launch into a more fierce future. 
 
"I am thrilled that we finally have a panther to call our own that represents the drive, passion and dedication of our student-athletes and coaches" said Lenore Walsh, Director of Athletics and Recreation.
 
Branding will begin to be implemented into the athletic department in all areas including select uniforms, apparel, equipment and signage. This process will continue over the next few weeks and months. 
Full Panther

"I am so excited for the future of SUNY Old Westbury Athletics with this new branding. I am thrilled with the end result of this project and happy that our student-athletes can now wear and represent our brand with pride" said Max Finkelstein, Athletic Communications Director. 
 
The Panthers would like to thank the entire SUNY Old Westbury Communications and Marketing team as well as the institution's administration for their support and guidance throughout the process. 
 
A brand guide has been developed and is available on the athletics website under the Athletic Communications page. Logos can be requested through the link provided in the brand guide. 
 
For more information or questions on the branding and logos, please contact Athletic Communications Director, Max Finkelstein at finkelsteinm@oldwestbury.edu. 
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